Levi’s continually impresses as a brand that forgoes traditional advertising, to instead creates experiences that their audience wants to take part of.
Their latest tie-in with music is no different, and goes naturally with their Go Forth campaign. The Levi’s Pioneer Session posts two new songs per week, available as free downloads, through July 1st. Popular music groups like Passion Pit, James Mercer of The Shins (see above) and She and Him, are asked to cover songs that influenced their own musical journey. Each song is paired with exclusive photos, behind-the-scenes video and additional content that celebrates the enduring importance of the song and the influence it has across generations.
I had somewhat recently tweeted from the McNally Jackson books cafe in Nolita about how much I loved the space and the fixtures designed by Front Studio. My iPhone photo really did not do it much justice, so I was thankful to stumble upon these much better quality shots from Kitsune Noir. I love the pages of the books that line the walls, and the books that seemingly float overhead. It’s a great little spot. Click here for additional photos.
The above video, McGinley made for Opening Ceremony’s collection of Levi’s cords. In it, he captures models mid-air to the music of Pictureplane’s “Goth Star.”
Sean John Clothing collaborated with Brooklyn artist Aakash Nihalani for their pop-up store which opened last weekend in Miami Beach. The colorful geometric pieces are used creatively throughout the store and front display. More photos of the space at Sean John’s blog.
L’Eclaireur boutique’s amazing new space on rue de Sévigné is part interactive installation and part retail store. Outfitted with 147 video screens, 2 tons of wooden planks and countless recycled elements such as printer plates, the collaboration with artist Arne Quinze took almost a year to construct.
Owned by French fashion connoisseur Armand Hadida and his wife Martine, the duo already have 5 stores in Paris and 1 in Tokyo. For their sixth store, they wanted to prove that for selling fashion, it is not obligatory to show it, stating “This is not a store, it is an experience. We are playing with the discovery, the role of the sales associate is to communicate.”
This is a bit older, but I was very taken with the concept behind San Francisco’s Slow Food Nation pavilion, especially that of Sagan Piechota’s design for the pickle-and-chutney booth.
Featuring walls made of pickle jars and a ceiling composed of 3,000 mason jar lids suspended from wires, a total of 3,024 metal canning lids became an undulating and dynamic “ceiling” suspended with filament, Velcro and earring backs.
The “walls” created with multiple rows of jars simply attached to wood studs and arranged to encourage visitor participation by taking and leaving recipes showcased within the jars themselves.
