I just finished watching the always long, but super glamorous, Academy Awards. I tried to comment a bit via Twitter, but to be honest, these shows always lose my attention about half way through.
As the article convincingly states, “Titles have always played a significant part in motion pictures. They may have started out as simple black-and-white cards. But in the days before sound, they already did more than identify key players: they communicated dialogue and advanced plot. And as filmmaking evolved, so did title design. Titles have become wonderful bridges from reality into the cinematic world and back out again. At their very best, they are themselves innovative, emotional experiences, microcosms of their movies.”
Above is a video on Saul Bass, whom many site as revolutionizing film titles, speaking about his title sequence designs for Hitchcock’s Psycho, among others.
Forbes recently published an article called The Creativity of Crowds which focuses on the startup CrowdSpring, whose aim is to quote “slash the cost of graphic design workâand democratize a snooty business.”
Their company, allows buyers to run competitions for company logos, websites, t-shirts and the like. For buyers of design, this means bidding out jobs to a number of designers, immediately and at once. For designers, it means most likely undervaluing yourself to have a chance at the job.
Companies like this one feeds the constant battle that graphic designers face, trying to educate both consumers and professionals on the importance of our work. The worth of well thought, strategically crafted and beautifully executed design, is hard to translate into tangible market value.
Leo Burnnet released their predictions for marketing in 2009. A couple things might not sound new, but it’s a good source of inspiration for the new year.
I agree with the New Realism when they say that “we will be forced to become much more realistic over the coming years” but I think it is still vital that brands connect with their consumer. The way they do so could result in a more creative approach.
