L’Eclaireur boutique’s amazing new space on rue de Sévigné is part interactive installation and part retail store. Outfitted with 147 video screens, 2 tons of wooden planks and countless recycled elements such as printer plates, the collaboration with artist Arne Quinze took almost a year to construct.

Owned by French fashion connoisseur Armand Hadida and his wife Martine, the duo already have 5 stores in Paris and 1 in Tokyo. For their sixth store, they wanted to prove that for selling fashion, it is not obligatory to show it, stating “This is not a store, it is an experience. We are playing with the discovery, the role of the sales associate is to communicate.”