Levi’s continually impresses as a brand that forgoes traditional advertising, to instead creates experiences that their audience wants to take part of.

Their latest tie-in with music is no different, and goes naturally with their Go Forth campaign. The Levi’s Pioneer Session posts two new songs per week, available as free downloads, through July 1st. Popular music groups like Passion Pit, James Mercer of The Shins (see above) and She and Him, are asked to cover songs that influenced their own musical journey. Each song is paired with exclusive photos, behind-the-scenes video and additional content that celebrates the enduring importance of the song and the influence it has across generations.

Head over to Levi’s Pioneer Session to check out all the content currently available.

Roman & Williams is a definite source of inspiration. I think Sabrina and I refer to them constantly when thinking/talking about design work. Recently, I find myself citing spaces they have created as some of my favorite in NYC, from the Ace Hotel to the bar at the Standard. I love the way their work evokes a moodiness in textures and found objects, that often pay homage to another era. They mix this vintage romanticism with a balance of contemporary and modern touches.

Above is a video originally posted on The Scout, of the principal designers Stephen Alesch and Robin Standefer speaking about their process. 

via The Scout